Punjabi music continues to strengthen its global presence, and singer Sunanda Sharma has now taken a major step in that direction. The popular Punjabi artist has officially signed a worldwide distribution partnership with Virgin Music Group, marking a significant moment for the regional music industry.
The collaboration is set to expand the reach of Punjabi pop music across international markets by combining Sunanda Sharma’s massive popularity with Virgin Music Group’s extensive global distribution network.
Latest Release Under the Partnership: “JOGI”
As the Latest project under this new alliance, Sunanda Sharma has released her latest single, “JOGI.” The song showcases a fresh side of the singer’s artistry, blending emotional depth with the energetic style that has made her one of Punjabi music’s most recognized voices.
“JOGI” is already receiving strong attention from listeners and music critics, further highlighting Sunanda’s evolving musical journey.
Punjabi Music Reaching New Heights
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The partnership comes at a time when global music companies are increasingly investing in regional Indian music, especially Punjabi tracks that continue to dominate streaming platforms and social media worldwide.
Speaking about the collaboration, Mukesh Sharma, who leads Label and Business Development for North India at Virgin Music Group, shared his excitement about bringing Sunanda Sharma on board.
He stated that Sunanda is among the most influential voices in Punjabi music today and expressed confidence that Virgin’s international network will help her music connect with audiences across major global markets.
Sunanda Sharma also shared her enthusiasm about the partnership, saying that Virgin Music Group’s global reach and modern vision perfectly align with her goal of taking Punjabi music to wider audiences around the world
A Big Move for the Punjabi Music Industry
This collaboration is expected to create new opportunities not only for Sunanda Sharma but also for Punjabi music as a whole. It further strengthens Punjabi pop’s position as a globally recognized genre rather than just a regional music style.
For Virgin Music Group, the deal also reinforces its growing presence in the North Indian music market by partnering with one of Punjabi music’s leading stars.
With “JOGI” now reaching listeners worldwide, the partnership sets the stage for Punjabi music to continue breaking barriers and finding audiences far beyond India — from Delhi to London, Toronto, and beyond.