The experience of watching films has been enhanced greatly! The well-known online food aggregator Zomato and PVR Cinemas have partnered to offer in-theatre meal delivery services. You read that right: you can now eat your favorite foods and watch the newest blockbuster on the big screen at the same time.
Zomato and PVR Cinemas are currently testing a partnership in several Gurugram movie theatres. The idea is straightforward: by using the Zomato app, moviegoers can place orders right from their seats, bypassing the lengthy lines at the concession stands. Zomato has what you need, whether you’re craving crispy nachos, cheesy pizza, or a cool drink.
There are various reasons why this collaboration is revolutionary. Movie theatres have historically guarded their food and beverage sales fiercely since they can make up to 25% of their total revenue. It was strictly forbidden to bring outside food into the halls; theatres even prevailed in court to uphold this rule. But PVR Cinemas has taken a risk by letting Zomato bring food right to customers’ seats.
Although the specifics of this partnership are still unknown, Zomato is probably going to pay PVR to give it access to its captive audience. Zomato and its rivals have reached a plateau in the food delivery business. Zomato is going into theatres in an attempt to carve out a new market and achieve slow but steady growth.
PVR forgoes high-margin in-house food sales in favor of in-hall delivery convenience. Maybe they see it as a means of drawing in more customers and improving the whole moviegoing experience. Moviegoers stand to gain from this partnership. Order through Zomato to enjoy your meal without missing a moment of the action. Forget about fumbling with drinks and popcorn boxes while trying to find a seat.
Zomato and PVR Cinemas have created a delightful fusion as the excitement of the silver screen blends with the aroma of freshly delivered food. It remains to be seen if this experiment will transform the film industry or end up as a curious side note. But for now, let’s toast to this surprising partnership with our virtual popcorn tubs!
