Punjabi cinema, despite its rich cultural heritage and talent, has not yet achieved the same level of recognition as South Indian cinema in the Hindi belt. This observation comes from none other than Ammy Virk, one of the brightest stars of Punjabi cinema.
Virk believes that the growth of Punjabi cinema is hindered by a limited population and budget constraints. He emphasizes the need to create diverse genres and culturally significant films.
“Another point is that our population is quite limited. If you go and see, the population in South states is also the same, but they love their cinema like a religion. For them, they worship their actors,” Virk said.
Despite these challenges, Virk is optimistic about the future of Punjabi cinema. He believes that with increasing trust and support, Punjabi films will eventually achieve widespread success like South Indian cinema¹.
“We are starting out now, first Diljit Dosanjh came and then Gippy Garewal, so more will come,” he added.
Virk suggests that Punjabi cinema should start making films based on their history and culture, like Maharaja Ranjit Singh and Hari Singh Nalwa. However, he acknowledges that such films require substantial budgets.
“At the end of the day, it is all about trust,” Virk said, expressing his belief that with time, Punjabi films will gain the trust of the audience and achieve success.
Ammy Virk is currently promoting his upcoming film ‘Kudi Haryane Val Di’ with Sonam Bajwa. He has also been part of Hindi films and was last seen in Kabir Khan and Ranveer Singh’s ’83. He will soon be sharing screen space with Vicky Kaushal and Triptii Dimri in Karan Johar’s ‘Bad Newz’¹.
In conclusion, while Punjabi cinema may currently face challenges in terms of population and budget, there is a clear path forward. With the creation of diverse genres and culturally significant films, along with increasing trust and support from the audience, Punjabi cinema is poised for growth and success.
