The world of social media is no stranger to trends that cross borders and languages, creating a global community that shares in the joy of a common beat. The latest sensation to hit the internet is the Serbian song “Džanum” by Teya Dora, more popularly known by its catchy chorus, “Moye Moye”.
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Recently, the Indian actor Ayushman Khurrana also followed the trend at his recent concert with a ‘Punjabi Boli’ style which is trending on social media making the fans go crazy about it. “Moye Moye” is the unofficial name given to the chorus from the Serbian song “Džanum” by Teya Dora. The song gained viral prominence on Bangladeshi meme pages in October 2023. The phrase “moye moye,” which is a recurring element in the song, quickly spread to other social media platforms like Instagram, Facebook, and YouTube. It’s important to note that the correct pronunciation of the lyrics is “more more,” but the trend uses “moye moye” due to its catchy sound and the irresistible beat.
The Serbian phrase “more” translates to “nightmare” in English, conveying the story of an unfulfilled soul yearning for hope in the future. The lyrics poignantly express the deep anguish of a soul grappling with recurring depression and nightmares, seeking solace. Despite its seemingly sombre theme, the song’s infectious nature, with simple and repetitive lyrics, has made it easy for anyone to lip-sync along.
The “Moye Moye” trend has not only captivated the public but has also caught the attention of Indian celebrities. Bollywood actress Shraddha Kapoor recently uploaded her version of “Moye Moye” on Instagram. Sharing a bundle of photos with her dog Shyloh, Shraddha wrote, “Moye Moye coz l goye for shoot tomorrow and I will miss my little boye”. Her post was met with much enthusiasm from her fans, further propelling the trend.
The “Moye Moye” trend is a testament to the power of social media in breaking down geographical and linguistic barriers and uniting people in a shared experience. As the trend continues to grow, it will be interesting to see how it evolves and what new creative interpretations will emerge.
