Cricketing legend Virender Sehwag has joined India’s first microblogging platform – Koo. His maiden Koo announced his arrival on the platform using the handle @VirenderSehwag. Sehwag Kooed, “Toh Dillii and Chennai ne play offs mein mari entry toh humne bhi Koo ke stadium mein mar li hai entry,” to a roaring response from users on the platform. In his Koo, he mentioned #DejaViru, the online series where he reviews the ongoing IPL matches for his viewers.
Sehwag’s entry to Koo will bring users of the platform the excitement of live action and match commentary across a slew of Indian languages. This is especially relevant with the T20 World Cup 2021, scheduled to begin in the UAE and Oman from October 17, 2021. Within hours of joining Koo, Sehwag, who is known for his witty retorts and quirky comments on cricket and trending issues, garnered a tremendous response from his fans! https://embed.kooapp.com/embedKoo?kooId=c6d8ea2b-f2c4-462f-842b-8441aeac40b6
As an India-focused platform, which empowers native language speakers to express themselves freely,
As the largest microblogging platform in Hindi, Koo democratises the voice of Indians – encouraging native language speakers to share thoughts and express themselves freely. In lieu of the upcoming T20 World Cup, Koo has designed a curated experience for sports fans from across the country through a dedicated campaign – #IndiaKaSabseBadaStadium, which will offer a rich, personalised and hyperlocal cricket experience packed with distinct regional flavours – where users can engage with sports stars and commentators in their native languages and consume all the cricketing action live. This campaign, which will run during the course of the World Cup till November 14th, 2021, will involve contests on Koo where users can participate and win exciting prizes.
Welcoming Sehwag to the platform, a Koo spokesperson said, “Cricket is not just a game – it’s an emotion that Indians live and breathe each day. It is an expression that binds us all together, irrespective of our cultural and linguistic diversities. Similarly, Koo is a multi-lingual microblogging platform that is on a mission to empower Indians to express themselves in their native languages. Sehwag’s entry on Koo ahead of the T20 World Cup will create tremendous excitement for users and cricket fans on Koo, who will now be able to follow his views in their native languages and enjoy his take on the tournament through his wit and humour.”
About Koo: Koo was founded in March 2020, as a micro-blogging platform in Indian languages. Available in multiple Indian languages, people from across different regions in India can express themselves in their mother tongue. In a country where just 10% of India speaks English, there’s a deep need for a social media platform that can deliver immersive language experiences to Indian users and help them connect. Koo provides a stage for the voices of Indians who prefer Indian languages.
