In a groundbreaking move, the upcoming Punjabi film “Sarabha” surprisingly begins with its advance booking three weeks prior to its release. This marks the first time a North Indian movie has taken such a step, setting a new precedent in the industry.
“Sarabha”, directed by Kavi Raz, is based on the Ghadar movement and presents Kartar Singh Sarabha’s true-life struggle for freedom. The film is set to release on 3rd November 2023.
The early booking strategy has reflected the anticipation and excitement surrounding the film. It also allows the filmmakers to gauge audience interest and plan their marketing strategies accordingly.
This innovative approach could potentially revolutionize the way films could be released in the future. It provides an opportunity for audiences to plan their viewing schedules well in advance, ensuring they don’t miss out on their most anticipated releases.
“Sarabha’s” game changing move is a testament to the revolutionary strategies of the film industry. It will be interesting to see if other filmmakers follow suit in the future. For now, all eyes are on “Sarabha” as it gears up for its grand release.
