A press conference held today at Tao, Chandigarh, saw the unveiling of the designers and sponsors for the Blenders Pride Punjab International Fashion Week (BPPIFW) – 5th Edition. The Storm Fashion Company (SFC) and producers of BPPIFW – Gaurav Sharma Founder, SFC – India, Host Designer Sonu Gandhi along with show director Mr. Lovell Prabhu, choreographer Mr. Jeet Brar and Hair & Makeup specialist Ms. Ritu Kolentine were present to launch the Fifth Edition of Blenders Pride Punjab International Fashion Week. Film actress, Simran Kaur Mundi and actor Arjan Bajwa have been appointed as the Style Ambassadors for BPPIFW. They were present to lend support and celebrate the launch of the most awaited fashion week to hit Punjab this year. The hospitality partner for the press conference is TAO, Chandigarh. BPPIFW will be held from 31st October to 02nd November at Radisson Blu, NBD Hotels and will witness 8 fashion representations coming together to set new trends in fashion and business in the financial hub of Punjab – Ludhiana. For this season, BPPIFW features 2 Ludhiana, 3 Mumbai, 1 Delhi, 1 Kokata, and 1 New York based designers namely, Sonu Gandhi, Rocky S, Jattinn Kochhar, Sanjana Jon, Mona Pali, Riyaz Gangji, AD Singh and the cradle of designers from INIFD BPPIFW endeavors to promote, support and nurture a promising list of budding designers along with collections of established designers who have shown on Indian as well as international runways and have made a mark in the industry. BPPIFW will showcase a grand opening with a mesmerizing collection by designer duo MonaPali. Sanjana Jon a popular name in the International Fashion Industry is today a force to reckon with. Her glamorous designs will feature as the ‘Grand Finale’ for BPPIFW. Celebrating the spirit of fashion, in the fifth season, BPPIFW has collaborated with presenting sponsor Blenders Pride in association with Pinnacle D Dreams and strategic collaborations with Kingfisher Ultra, Ritu Kolentine, iNIFD and 94.3 MY FM. Mr. Raja Banerji, GM Marketing – Pernod Ricard India, the presenting sponsors of the fashion week comments, “Blenders Pride has been at the vanguard of fashion with an association built over the years. Punjab is an important market and the brands participation only helps build this association further.” Ms Reet Sahu, CEO Storm Fashion Company says “It’s our prestigious annual calendar fashion event in Punjab and we have witnessed superb growth and commitment from all investing partners and talent community over the last four years. This year we hope to make it more magical and grand In terms of talent participation and production scale.”
